TikTok

TikTok has recently exploded in popularity among Gen Z, but many older Millennials and Gen X don’t see where they fit in. We created 165 short, targeted video assets to prove that TikTok has something for everyone. Below are some of my favorites.

Agency

Swift + Wunderman Thompson

Client

TikTok

Team

CD: Heather Apple, Erin Stevens

ACD: Kate Digilio, Chelsea Berger

Junior Art Director: Alec Plourde

Junior Copywriter: Ian Walker

You Belong on TikTok

On TikTok, there’s a community for everyone. We’ll encourage our target to join TikTok by showcasing its diverse range of sub-communities. Maybe they’ll even join FrogTok.

TikTok Tutor

The TikTok effect suite puts the power in the hands of its creators by making editing a breeze. However, for new users all these options can be overwhelming. We’ll help people hit the ground running as they start creating by making a video series to teach about effects.