Neosporin - The Preferred First Aid of the Frequently Injured
What better way to say Neosporin is the fast-acting treatment you need to prevent everyday injuries from getting infected than position it as the chosen first-aid of the fictional characters who need it most?
This is how Rambo does it.
Team
Art Director: Javed Eid, Copywriter: Madeline Perry, Copywriter: Ian Walker
Special thanks to Sydney Pellegrini
SOCIAL
We’ll leverage imagery of cartoon characters that immediately evoke injury to get people talking about Neosporin on social.
Digital - Video Game Integration
By introducing it as a limited-time healing item in video games like Minecraft, we’ll get gamers hyped about Neosporin while using it the same way they would in real life.
