Redbox - Undo the Algorithm

When watching with Redbox, you aren’t controlled by recommendations.

You watch what you want to watch.

Team

AD: Kalana White, CW: Ian Walker

Special thanks to Heather Apple and Erin Stevens

 

OOH Posters

 

Experiential — The Movie Fortune Teller

Fortune teller machines placed around cities and near Redbox kiosks that recommend movies instead of telling the future.

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Social — Redbox Recommendation Bot

When given a movie on Twitter, Redbox Recommends suggests a movie based on an obscure reason or loose connection to show how ridiculous recommendations can be.

 

Digital — Algorithm Blocker

Chrome extension that blocks algorithmic recommendations on streaming sites.