Redbox - Undo the Algorithm

When watching with Redbox, you aren’t controlled by recommendations.

You watch what you want to watch.

Team

Art Director: Kalana White, Copywriter: Ian Walker

Special thanks to Heather Apple and Erin Stevens

OOH Posters

OOH - WILD POSTINGS

Experiential — The Movie Fortune Teller

Fortune teller machines placed around cities and near Redbox kiosks that recommend movies instead of telling the future.

Social — Redbox Recommendation Bot

When given a movie on Twitter, Redbox Recommends suggests a movie based on an obscure reason or loose connection to show how ridiculous recommendations can be.

Digital — Algorithm Blocker

Chrome extension that blocks algorithmic recommendations on streaming sites.