Bull’s-Eye - Make Any Meal a BBQ
While sauces like ranch are utilitarian, used with almost any food imaginable, BBQ sauce has stayed a niche, stashed in the cupboards of grillmasters and slathered on hamburgers at sun-kissed summer cookouts, but rarely seen in break rooms during lunch.
Some rules are meant to be broken.
Team
Ian Walker
(Please excuse my Photoshop design skills)
OOH
Paid Social — Youtube Preroll
Popular BBQ influencers will appear in in-stream ads in front of their grills to endorse Bull’s-Eye with 6-second BBQ tutorials that unexpectedly don’t use meat.